Sunday, April 08, 2007

Getting Users to Print More

Vyomesh I. Joshi, the senior vice president in charge of Hewlett-Packard’s printing division, wants to know how to keep people printing and how to get them printing more. I have a tip for him, but he might not like it: cut the cost per page. Substantially.

I print a lot of stuff of the web, for off-line convenience reading. Just black plain text, so any printer has more than enough quality. All I care about is cost and speed. So I buy the laser printer with the cheapest possible consumables. Usually that means generic substitute cartridges. Brother is typically the best bet here, HP the worst.

I will grant that he has one idea I like: getting web formats that don't have an "impedance mismatch" with printing. THat would be most welcome. A fair amount of the stuff I print requires me to do a Select-All, copy to clipboard, then paste into Word for readable printing.

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