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Showing posts with label business strategy. Show all posts
Showing posts with label business strategy. Show all posts

Sunday, January 09, 2022

Keyless Entry Strategy for iOS or Android

I recently installed a Tailwind iQ3 smart garage door opener. It is very impressive, pretty simple to install, and downright cheap at $60. Just the fact that it will alert you if the door is left open at night, and if desired, will automatically close the door, if probably worth the price.

It also eliminates the need for a keypad. In my experience, keypads are a hassle and a bit of security risk. Because the code is typically very hard to change, people don't change it often, or use the temporary code feature. 

You can open the door remotely, which comes in handy in various situations, such as your neighbor wants to borrow some tool in the garage when you are away on vacation. Even better, you can assign opening privileges to other Tailwind app users. Great for guests, or families with more than 2-3 garage users, who would otherwise need to obtain extra garage door modules for their car.

Which brings me to my main point. While the sharing privileges feature is great, it comes with the substantial friction of each guest user having to install and provision the Tailwind app. It would be SO much better if this were nearly frictionless--i.e., if it were built into the mobile OS.

(Note: I know that a garage-oriented view of home access is a very suburb-centric viewpoint. There is a clear analog with smart door locks, more on that in a moment.)

Apple or Google should acquire Tailwind, and partner with the lock industry, to build keyless entry access-sharing into the OS. 

Apple is probably the more obvious candidate, at least in the US. If this were an Apple-only feature (think iMessage), it provides a distinct source of competitive advantage and lock-in through network-effect. Given that households in the US that have garage doors, and can afford smart locks skews upper-income, this fits well with Apple's customer base. Moreover, Apple's good image regarding security in general should transfer well to this use case.

I think the immediate first step is acquiring Tailwind (who I believe is the market leader, certainly the functional leader), and making it Apple-only going forward. The smart garage door market is new enough that I think that a play for total dominance is realistic.

The door lock market is much more established and fragmented. It also has a heavy decorative dimension. So I am doubtful that a total domination play is viable. Instead, Apple could move quickly, and leverage domination of the smart garage market, to establish its standard, open for adoption by heterogenous door lock manufacturers.  

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NOTES

As a consumer, I would ideally prefer to see an industry standard. But from the perspective of business strategy, it seems like a great opportunity for Apple. Also, I am doubtful about the standards-based approach happening any time soon.

A consumers should never rely solely on anything electrical, let alone "smart", for critical access. I cringe when I talk to someone whose only access to their house if via the garage door opener. So always carry a housekey--that applies to smart locks as well. But for many use cases, you can tolerate the pretty low risk of an electrical outage. E.g., if you have a weekly housecleaner for 10 years, and there is a 25% probability that once over those 10 years, the power will be out, and they won't be able to get in--that doesn't seem like a crisis (unless of course Murphy's Law strikes, and it happens to be the day before you are planning a big house party!).


Tuesday, January 01, 2019

Nonprofit or Government-Sponsored Social Graph?

Social networks are likely central to many forms of future business innovation. Innovations such as experimenting with business models other than advertising and marketing. The problem: it is now all-but-impossible to get a critical mass of people to sign up for yet another network. This creates a huge barrier to entry, entrenching the established networks (Facebook foremost among them). App.net is one relatively well-known example of how even a high-profile, technically outstanding entrant, with something truly innovative to offer, quickly fails.

Is it possible to create a durable, viable, public social graph as a service? I am thinking of something either sponsored by a quasi-governmental entity (like Fannie Mae, or ICANN), or funded as a stand-alone organization (like Mozilla).

In particular, with the looming expectation that Facebook and the rest are going to be subject to coming government regulation, could the requirement to allow users to export their social network be part of such regulation?



Tuesday, August 21, 2012

Google's Second Best Bet in Social Networking

It's been a year or so since Google rolled out Google+. I never use it, I don't really know anyone who does. No buzz. But they should probably still keep it alive. I think their second best bet for succeeding in social networking Google's second best bet in social networking is to wait for Facebook to stumble. I believe the pressure to deliver short-term profits, given the poor stock performance, ironically increases the chance they may do something really dumb. Google should be prepared for that day.

(So what is the best bet? They should buy LinkedIn.)

Saturday, July 07, 2012

Idea for small businesses to game Yelp

Include a QR code link to your enterprise on Yelp, with the check or receipt. Except instruct your staff to do it very sparingly--only for 10% of customers who are clearly delighted with your enterprise.

Sunday, March 25, 2012

Wireless Charging: Apple Is Missing A Lock-In Opportunity

A big component of Apple's strategy is lock-in. Apple's version of lock-in is somewhat subtler than some--the average Apple customer probably doesn't think "damn, I'm locked in", they just think "hmmm, might be interesting to try Google Music/Android Phone, but I've already got this big investment in iTunes/iOS Apps".

So I'm surprised Apple hasn't targeted wireless charging as a high-potential avenue for lock-in. Wireless charging has been around for a few years, it seems like a clear crowd-pleaser to me. There is a consortium trying to create an industry-standard (Qi), but it seems to be moving very slowly.

I think Apple could swoop in, and make all their devices wireless-chargeable--using a proprietary approach, of course. The wireless-capable batteries would be standard, the profit would come from the external chargers. With their economies of scale and power to move markets, Apple could make it all more affordable than anyone else. Overnight, the huge iOS ecosystem would be committed to Apple's proprietary charging technology, creating one more barrier to Apple users even trying non-Apple products.

Saturday, February 19, 2011

Somebody Should Acquire Sony

Cingular acquired AT&T, a hallowed brand that was out of gas, and very successfully re-built their own brand around the AT&T iconography. Someone should do the same thing with Sony.

Sunday, September 05, 2010

Price-Cutting

As a consumer, I am a huge fan of all forms of price-cutting and discounting. As a student of business, however, I often wonder about them. This article about Pizza Hut says that they have cut prices across-the-board, and business is up as much as 10%. But does that really pay?

Net profit margins are typically pretty thin. Gross profits margins are somewhat better, but still, if you look at the math, it is tough to see the payoff. If you have a gross margin of 50%, and you cut prices by 15% (which I think it the minimum to be really noticeable), then business has to increase by over 40% before you break even. (The narrower the gross margin, the more unfavorable the math, of course--because your price cut comes off the top.)

Just to make the picuture bleaker, that is a purely static, purely quantitative analysis. Competitors will almost invariably respond to price cuts. So unless you think you have a strong and sustainable cost advantage, and you think you can permanently claim market share from your competitors (e.g., Wal-Mart), all you are likely to do is incite a price war. From the brand-equity side, any form of discounting and price-cutting tends to sully the brand.

Like I say, as a consumer, I love this kind of competition. But when I think back to strategy books I have read, such as Michael Porter's stuff, it seems mis-guided. Something I heard in business school has always stuck with me:
 In an extended simulation exercise, CEOs would sacrifice up to half of annual profitability, in order to "win"--with winning defined in terms of market share.
I think Apple would be the ideal counter-example to this behavior.

I have searched for citations of this study, and never been able to find them. So for all I know, this is apocryphal. However, it certainly rings true to me. I have some theories to explain it...in part, I think it is tied to male over-competitiveness (most CEOs being male). I also think is an interesting question as to whether the economy and society, as a whole, are better off or not, for this behavior. Those will have to be blog posts for another day.

DropBox: Latest Opportunity for PC Makers to Seek Value-Add

I have occasionally brainstormed about ways that PC manufacturers could add value. Past ideas have included built-in hardware encryption, and built in disk redundancy. I have an update for latter idea. As noted, we recently averted catastrophe thanks to Dropbox. I can't believe that OEMs aren't paying a small fee to bundle Dropbox and selling it as a value-added feature.

Think about it--how much would the average person pay if they were reasonably guaranteed that with the latest HP/Dell/Toshiba technology, all their data* would be automatically backed up to the internet, and accessible from any other internet-connected PC? I bet that would command a $50 premium, easily. The key, I think, would be a clever name that immediately commands consumer mindshare.

An alternative would be to sell it as a pre-installed, but additional-cost, service. I still think that bundling it and building the brand is a great opportunity, though.
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*First 2 Gb free, additional storage can be purchased in convenient, inexpensive increments.

Thursday, April 15, 2010

What Sets Apple Apart

Excellent article from Bruce "Tog" Tognazzini, putting the iPad release and strategy in historical context, based on his involvement in the original Mac project. I have been meaning for a while to write about how preposterous it is that Apple can go, from a standing start, to industry leader with the iPhone. It would be as if Hyundai entered the auto market, and their very first automobile surpassed Toyota for quality and BMW for product experience.It just shouldn't be possible--new entrants always start at the low end and claw their way up.

It is both preposterous, and unfortunate. Apple needs competition (I need.Apple to have competition). They have it in some quarters, from Google thank goodness, But they could use much more. And there is just absolutely nobody even close to their league. They are as much better than the competition as Michael Jordan or Tiger Woods, at the top of their game (except more so). Sony used to be thought of as an innovator, but they are on life support, they couldn't eat Apple's crumbs.

So I have been contemplating how this can be. I hadn't come to any satisfying answer. Tog's observations do give some insight:
Probably the strongest character trait of Steve Jobs is his absolute lack of fear. While every other CEO in America, it seems, shakes in his boots at the very thought of not having a good next quarter, my experience in knowing Steve Jobs is that, frankly, he could care less about the next quarter. He’s much more focused on the next five years, rather than the next 90 days. But even more than that, it is his quest to change the world, and he’s willing to do whatever it takes to accomplish that end even if he risks failure in the process. [my italics]
As any high school coach worth their salt would say--if you are afraid to fail, you will never excel.

Saturday, December 05, 2009

Cellular Carrier Marketing Strategy Memo

Android is something of a double-edged sword for cellular carriers. It is a hot, new platform that is driving some consumer interest. But it is in no way exclusive, nor for the most part, are the apps available for it. So there is some risk that Android could actually lead to increased commoditization for cellular carriers. T-Mobile did go down the path of trying to create differentiation, through a semi-exclusive app, Sherpa, but as far as I am concerned, that was pretty much a flop.

So here is my idea. Carriers need to work harder to leverage Android's flexibility and openness, to create differentiation and branding. Note however, this takes real work--it is not primarily about advertising, marketing or throwing some development funds at Android developers.

The big marketing campaigns from T-Mobile and Verizon have been somewhat successful in moving handsets, but have been very expensive, and have been rather hazy in regard to the overall benefits of the Android platform and the carrier of choice. Thus, they have done little to build a strong brand for the carrier--all they really say is "right now, we have a really cool handset you should buy".

I have a number of ideas, here is one multi-step strategy for enhancing carrier brand via Android.

Part 1: Solution for Teenage Texting-While-Driving

First, make a big splash by taking on the texting-while-driving problem. I imagine cellular carriers are a bit squeamish about facing that issue, but I think it is coming sooner or later, so why not be proactive and address it head-on.

Modern, GPS-based phones offer the opportunity to deploy technology to restrict texting while driving. The technology is already there, for any carrier to take advantage of. But nobody seems to be moving on it. Advertise yourself as the mobile carrier that puts parents in control. Then pre-install the software on your phones, and make it un-removable (short of admin access). If done right, a carrier would reap major, long-term brand enhancement from the trinity of: game-changing software; hardware value-add; strong identification of the benefits with the brand.

As I noted, I think the time is right, the meme is planted in regard to the dangers of texting, this would make a big splash. And would drive a lot of phone sales, sales that include profitable data plans. So that's the first step.

Part 2: Follow-Up with More

Follow up by executing the same tactics for two other very useful, high-value-add features:
  1. GPS
  2. Find-your-phone
Smartphones all have GPSs now. Google has just released a new version of mobile Maps that offers turn-by-turn directions. It's all there, it's all free, it's just crying out for a carrier to take it and run with it, from a marketing standpoint. Advertise yourself as the carrier that provides a GPS with every (smart)phone. A GPS that is always with you, and always up-to-date--unlike stand-alone GPS devices.

Note that none of this is remotely original thinking. There are already plenty of articles already predicting that Google's latest nav software will be highly disruptive to the GPS market. But that knowledge hasn't diffused to the average phone user. So there is still a window of time where a carrier, with good marketing, could make it seem like this capability was uniquely theirs. But no carrier seems to yet have woken up to this fact. So this opportunity won't last long. Again, advertising and marketing is necessary but not sufficient to build the brand. You have to offer some value-add differentiation. In this case, make sure to include a good very good phone mount, along with a car adapter USB power cord, free with every purchase.

Now the find-your-phone idea. Apple has this for the iPhone, but it is part of a $100/year subscription. Resist the temptation to charge for this feature--you want it in every product, so that it is built into your brand. This helps the value-add integration:
  1. Pre-installed find-me and lock-me software
  2. Not removable
  3. Your software can be better than anything in the market, because you will work with Google to make sure it has root access to turn on GPS--something that apps aren't normally allowed to do.
If a mobile carrier were to execute on this strategy, it would be like taking a page from Apple's book, but re-writing the page in a way that leverages the Android platform, and a non-exclusive environment. Over time, a series of successful campaigns such as this could go a long way to creating distinctive branding.

Tuesday, June 30, 2009

Automaker Re-Invention Strategy: Eliminate the Dealers

It has already been established that I have a deep antipathy to auto dealers. You might say "but the poor dealers, everybody knows they are struggling, they hardly make anything from new vehicle sales, they rely on used cars and service to keep the doors open". To that I say true, just more proof that they are obsolete.

From a lean manufacturing, just-in-time manufacturing, and inventory management point of view, the large network of dealers, warehousing hundreds of cars each, represents a HUGE source of waste in the system. I think the network of local dealerships should be replaced with regional test-drive centers. You find the car you like, then you order it. Depending how standard your feature list, the wait could be longer or shorter.

Most people can wait to get their new car, rarely are they under the gun to have it TODAY. I know, the psychology of wanting to drive out with new wheels is part of what drives the existing dealer structure. I think that could change, though, if the savings (lean manufacturing = lower costs) and satisfaction (no annoying dealer experience, getting exactly the car you want) to the consumer were there. Anyway, for the rare consumer who just totaled their car, and doesn't have an operational vehicle to use during the 2-4 week wait, the dealers could provide highly subsidized rentals. I think the economics of that would work just fine, and could easily be built into the purchase price.

One of the big challenges to even thinking about implementing such a strategy is the contractual and regulatory challenes to ditching the dealers, along with the overall risk it would involve. Only a desperate company would be likely to take that kind of risk. Well, as they say, never waste the opportunity provided by a crisis. GM, now is the time.

Wednesday, November 12, 2008

Detroit

Thomas Friedman:
The blame for this travesty not only belongs to the auto executives, but must be shared equally with the entire Michigan delegation in the House and Senate, virtually all of whom, year after year, voted however the Detroit automakers and unions instructed them to vote. That shielded General Motors, Ford and Chrysler from environmental concerns, mileage concerns and the full impact of global competition that could have forced Detroit to adapt long ago.... Giving G.M. a blank check — which the company and the United Auto Workers union badly want, and which Washington will be tempted to grant — would be an enormous mistake.
Normally I am against "white-knight thinking", but I have to say, Robert X. Cringely's suggestion is intriguing:
Somebody ought to call Steve Jobs, who doesn't need to be bribed to do innovation, and ask him if he'd like to do national service and run a car company for a year. I'd bet it wouldn't take him much longer than that to come up with the G.M. iCar.

Friday, October 17, 2008

Niche PC Ideas

In general, the Windows PC is ultra-commoditized. It is very hard to do anything to earn a higher margin. My ideas for carving out a niche would be:
  • Crapware (aka, Trialware)-free (because right now Best Buy is getting some people to pay an extra $75 for this)
  • Built-in backup (software, but also a mirrored hard drive)
  • One or two very modest design and engineering touches--such as the Mac-style magnetic power cord
  • The crowning glory would be easy-to-use virtual machines (VMWare), so that you could always roll back to a pristine install

Saturday, July 26, 2008

Credit to Gates for Moving On

Bill Gates recently retired from active involvement in Microsoft. Gates founded Microsoft 33 years ago, without any venture capital, and was deeply involved in and identified with the company throughout the years of meteoric growth, and well into sedate middle-aged corporate maturity. I have to give him credit for being able to let go. More significantly, he gets credit for fostering an organization that he can step away from without causing much more than a ripple of nostalgia. This is the defining characteristic of what Good to Great author Jim Collins would call a "fifth level leader".

(As an aside, I have deep doubts that Steve Jobs meets this standard, though at the moment, he seems like a helluva fourth level leader.)

Wednesday, June 04, 2008

MS just does not get user experience

In addition to letting their OEM partners load the machines with crapware/trialware, they are now going to force us to take a lousy OS, Vista, whether we want it or not. I think Apple will slowly eat their lunch. What an irony that MS is reknowned for its senior management being cognizant of the fact that tech supremacy rarely lasts.

Sunday, May 25, 2008

A Little Supporting Evidence for My Alternative Employer Health Insurance Tactic

Among employers, the hardest pressed may be small businesses. Their insurance premiums tend to be proportionately higher than ones paid by large employers, because small companies have little bargaining clout with insurers.

Health costs are "burying small business," said Mike Roach, who owns a small clothing store in Portland, Ore.
So, another reason for small business to find different rules to play by.

Google Should Buy LinkedIn

I know Google had some foray into social networking, but they somehow missed the boat. I wasn't paying a lot of attention at the time. But LinkedIn has a solid, professionally-oriented user base.
One strategic beneft would be to get a whole lot more people to have a Google login. I would like to use newsgroups and member-only weblogs for organizing various teams my children are on, but the high number of parents who need a Google login is a barrier.

LinkedIn doesn't have the cachet Facebook had, I bet they could buy it for a reasonable price.

Monday, January 07, 2008

McDonald's Takes On Starbucks

Similar to my idea for McDonald's to elbow its way into chicken wings.

Thursday, January 03, 2008

Future of Health Insurance Benefits?

Why the Present State May Be Unstable

I feel like I can see fault lines that could lead to the collapse of the current American system of employer-provided, group-plan health insurance. The way it works right now, employers typically extend coverage to all qualified employees, as a group. By getting hired and meeting the qualifications ( e.g., full-time), you are automatically eligible for group coverage, without regard to your personal health fundamentals--your desirability as an insurance risk. Because you are part of a group, your risk is blended into that of the group, and the annual claims experience of your group is used to re-adjust the rates each year.

This is unlike other forms of insurance. In other forms of insurance, your risk profile is considered as part of the underwriting decision as whether you are given insurance, and at what rate. Viewed from a social-good, shared risk perspective, this arrangement--whereby a less-healthy person, if they are well enough to get a job with benefits, effectively gets the more-healthy people to share the cost burden--may well be viewed as a good thing. However, when viewed from a pure, economic self-interest perspective, I wonder if it is about to become unstable?
The key thing to know is that medically under-written insurance (e.g., policies purchased by individuals) is typically considerably cheaper than non-medically underwritten, group insurance (the policies purchased by employers). The reason for this is simple--in medically under-written insurance, the high-risk 20% or so of applicants will either be denied, or "up-rated" (charged a higher rate, to account for higher-risk). Assuming some form of an "80-20 rule" applies, by excluding the 20% most undesirable applicants, a huge chunk of the total risk has been removed. Hence, lower rates for the remaining 80% of healthy applicants.
Group vs Individual Plans

For a long time, since World War II, a job "with benefits" was the litmus test for whether a job was a good, career position. Even lower-paid white-collar employees had health benefits as part of their jobs, as did most better-paid union jobs. Few people were in the market for individual health insurance, so it was not marketed heavily, and tended to be expensive, even though it was medically under-written, since the under-writers tended to assume that someone motivated enough to buy their own health insurance might have some expensive condition lurking in their health history.
More recently, however, for various reasons, there has been a growing market for individual health insurance. Now that market has truly come of age, and is being served both in terms of marketing, and pricing. So the large majority of employees who have company-provided benefits would nevertheless be better off if they could receive a credit for the full cost of their health benefits, and instead purchase their own health insurance on the open market.

The way things stand now, however, employers are not about to make such an offer, because doing so would de-stabilize the system. The rational employee would go out and try to get a medically under-written policy. If they succeeded, and the premium were less than the credit being offered, they would take the credit. But for the 20% of less healthy employees, this deal would be a non-starter, so of course they would stick with the group plan. This process of self-selection would then result in the claims experience for the now-small, much less healthy cohort of remaining employees rising, astronomically. So I don't think that the revolution is likely to start with existing large employers.

The Disruptive Force

I think the revolution will begin with start-up companies.

If I were a small knowledge-based company, such as a software or consulting firm, I would be very tempted to try a different approach to health insurance. An approach that could give me both a cost and recruiting advantage. Instead of having a traditional, non-underwritten group plan, I think I would try to partner with an insurer(s) to provide my employees with individual policies. It would take some selling and education to get employees and candidates to understand the value proposition, but, as an employer, if you feel like your core demographic is likely to be pretty healthy, why not press that advantage?
I would pay my employees somewhat more in salary, to make up for the fact that they had to buy their own benefits. But since those benefits would be medically under-written, the overall cost to the employee should be relatively lower. One key aspect of the partnership would be to figure out a way to provide expedited approvals—say within 1 week, for standard cases. No underwriting short-cuts, mind you, just making sure the process is very efficient, and little time is lost to waiting in work queues. To make this work, it would be important to match the time for approval to the same kind of timescale that might be expected for acceptance of an offer of employment.
Another aspect to the partnership would be education. Employees are notoriously conservative and gun-shy about their health insurance. So there would have to be some education involved in making sure they see how this is a mutually beneficial arrangement. I think that having an arms-length partner, in the form of an insurance company, would be helpful in performing that employee education. There really are some significant advantages for the employee:

  1. Net-net, the employees are sharing in the economies of this system, in the form of higher salaries that more than offset the cost to them to buy their health benefits.


  2. Guaranteed-renewable individual insurance is theirs, and nobody can take it away from them, as long as they pay their premiums. So if their spouse gets cancer, and they get laid off, or want to start their own business, they never need lose a minute of sleep over health insurance concerns complicating those other life decisions.



  3. The individual business risk pool is much larger than for any one company, so they don't have to worry that their premiums will go up unexpectedly due to one or two very sick co-workers.

#2 is big. Once a person gets their minds around this, it turns individual insurance into a very desirable thing. In fact, it would be a modest additional source of employment advantage--if other employers don't offer the same deal, the employee who wanted to change employers would have to either give up their individual policy, or suffer the intolerable penalty of essentially paying twice for the same insurance.

The most obvious downside for the employer would be losing out on candidates who do not qualify for medically under-written insurance. But since that number is typically only about 20% of applicants, it isn't a huge penalty to incur. Moreover, considering that those 20% are presumably much more likely to miss work for health-related problems, then viewed from a very mercenary point of view, it doesn't seem like too high a price.
So it seems to me that this revolution would start, like many social revolutions, rather quietly. A few small startups would be pursuing this strategy. But over time, some of those startups would grow larger. Eventually, their established, traditional competitors would inevitably become aware of the cost advantage enjoyed, and would be pressured to react. Once started, I think the trend would become hard to stop. For a quick comparison of a different, but snow-balling compensation trend, think about the disappearance of traditional, guaranteed-benefit pensions.

Tax Considerations

A partial impediment to this is tax implications. Employer-sponsored health insurance is purchased with pre-tax dollars. Privately purchased health insurance does not inherently provide for a comparable tax break, unless the purchaser is not self-employed and incorporated. President Bush did propose that extending that very tax benefit to all purchasers of private health insurance, but it didn't get put into law. It is still on the agenda of some conservatives, though. In the meantime, there are partial measures which would probably work pretty well for the situation I am describing, namely medical FSAs and HRAs.

Afterword
The above is analysis, not a policy editorial. I don't know if it this development would be a "good" thing or not. I just think it may happen.


Postscripts

Cory Doctorow and Glenn Reynolds--not normally on the same side--both think the de-coupling of insurance from employment would be a good thing for innovation.
I heard some kind of panel interview piece on NPR where the conservative guy was also advocating de-coupling.
Update

It seems possible that the drumbeat for reform will change conditions on the ground, rending this prediction obsolete.

Thursday, August 09, 2007

Changing Workplace

It's interesting how the workplace is changing. For most of my 5 years at my last employer, I had multiple meetings a day. These were in-person meetings. Conference rooms, especially larger ones, were always in short supply. It was pretty rare for anyone to call in to a meeting. Usually if they did, it was because they were stuck in traffic, and they would call directly into the conference room. It was not standard practice to reserve a conference call for a given meeting.

We also had quarterly "Town Halls", where all of a large functional area, or even all of the Minneapolis-based employees, would attend in person. The socializing was as important as the presentation.

Then in the last 6 months, we merged with a similar-sized company in Philly. Every meeting was scheduled with a conference call. For a while, it was usually conference room calling conference room, but over time, it became less common to gather on location--easier just to call in from your desk. It even got to the point where the occasional all-Minneapolis meeting was nevertheless held via conf call.

This is very much the norm in my new company. My second day, I had 5 meetings--only 1 in-person. In the 5 days since, that is still the only in-person meeting I've attended!