I have watched very nearly zero television since about the time I could drive, and the only radio I have listened to is NPR. So basically I took a generation off from exposure to TV and radio ads. Now that I have pre-teenage children, though, I am exposed to a modest amount of incidental advertising.
TV ads have gotten much, much better. Many of them are visually compelling, at least on the first or second viewing. Quite a contrast to the repetitive, jingle-based stuff I remember from my childhood. Radio, on the other hand, seems relatively unchanged. It's pretty intolerable, I find--once you have developed the NPR temperament, I don't see how you could tolerate the grating ads, even if the content were compelling.
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