Friday, January 09, 2009

Why Are Online Surveys So Bad?

Normally I would never take an online survey. But I got one from Vanguard on the subject of "Help Us Understand Your Cash Needs". I am very favorably disposed towards Vanguard, and I was interested to see what they were after. So I said yes.

This launched the usual one-question-at-a-time "wizard". First question: your country. Boring. Click next. Second question: Sex. Click next. Third: Date of Birth. At that point, I bailed.

Why can't they give me all the questions (or a big chunk of them) on a single page? It would be SOOO much faster, and give me a better sense of how long the dang thing will take.

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