Marketing Coup for Somebody

I think the wireless carriers have an increasing commoditization problem. One way to combat that is adroit marketing. For example, Verizon's Droid campaign has probably made a lot of people think that Android is synonymous with Verizon. It's pretty clever, seeing as T-Mobile had a 1-year head-start, being the only carrier with an Android offering.

So for the life of me, I can't understand why one of the carriers isn't pushing, hard, on the ability to allow parents to exert control to prevent texting while driving. Wait, maybe I can--they don't want to draw attention to the issue? Okay, then one of the handset manufacturers should push that angle.