Software and Consulting Vendors Are All the Same

They start by telling you about their company origin, its core values, its locations. Like I care. I know what they are doing. They are following the rule that the first and last things in a presentation tend to be what people remember. So, naturally, they want their commercial to be first. The problem is, they put the commercial before the content. The result is that people just tune out, right from the beginning. This is even worse with webinars, where people can multi-task at will.