Saturday, September 24, 2011

Deal Fatigue

I'm pretty skeptical of Groupon, so I liked this article on Groupon and daily deals in general:

[Groupon's] Competitors are dead or dying… [so] where is the bright side? Nowhere. Consumers are fatigued. They now hate getting a dozen emails every morning offering 10 different Yoga classes at 50% off—over half of Americans have stated they're overwhelmed by the quantity of deals available. 
And that's not all. Running Groupons is all about exposure right? Turns out, it's the wrong kind of exposure: merchants who run Groupons suffer hits to their reputation. And this was the only benefit for businesses—they certainly don't do it for profit. Adding consumer fatigue and merchant wariness, you come up with zero.
Like I keep saying--give me everyday low prices.



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