Sunday, March 24, 2013

Reviews need to differentiate core product versus purchasing experience

Amazon reviews, and any others for that matter, really need to differentiate whether the scoring refers to the core product or something related to the buying experience. For instance, if you are buying and Asus monitor, and the monitor is great but you are upset because it took 3 months for the $20 rebate to arrive, it is really very useful to distinguish that in the review. For people buying the monitor and not eligible for the rebate, for instance, the delay is completely irrelevant.

1 comment:

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