Saturday, October 04, 2014

Mobile fashion trucks may be the next thing after food trucks. It's an intriguing idea. The thing I really like is how it slashes overhead. It fits my belief that we can improve society by more often doing things the cheap way. And slashing overhead is at the top of the list for making that happen.

I have an idea for an app to support this industry. Somewhat similar to the apps that alert you when a favorite performer is coming to your town.

Obviously, both the mobile stores and their "fans" register with the service.

Most simply, mobile trucks can share their location real-time (e.g., Google+, Facebook). So users can search for it. But users can also elect to be push-notified when the mobile store is stopped within X distance of them.

An obvious complication here is that you really don't want to be notified when the truck is whizzing by on the road with no intention of stopping. A partial work-around would be for the notification to occur only when the vehicle has been stationary for 10 minutes or so. There are still problems with that, though--you may wind up chasing the truck to the garage, for instance.

That's part of the reason I think a more full-blown app is needed. The app would allow the service to explicitly indicate that they are stopped and open for business. For extra-credit, they could indicate how long they intend to be there. As a value-added bonus, the app should be activated by NFC (touch a dot with your phone). Better yet, it should be connected to a simple, physical, analog piece of hardware--i.e., flip a switch when you are at your destination and ready for business.

That's the supply side. I think an app will also be useful on the demand side. It could allow users to indicate a desire for the store to come by within X distance of X location. This approach is kind of interesting within a large metro area, but it could be even more interesting out-state. In smaller cities that wouldn't be visited as often, if ever, a critical mass of requests would give the proprietor a hint that they have a receptive geographic market to go after..

I tend to think the market for mobile stores is pretty limited. If anything, it would have been a somewhat better idea pre-eCommerce. But with the ability to order anything you want--and variations thereof that you didn't even know existed, until you started online shopping--I don't see the markets extending beyond things that are perishable in some sense, or perhaps things that are really, really important to see and touch in person.
 I suppose a mobile food truck might be one remedy for the urban "food desert" problem. It also might be a way to test-market a geography--if demand is high enough, then open an outlet.

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