Saturday, June 13, 2015

Media: Nix the Glitz

Opening theme songs in TV and radio shows are such a tiresome waste of time. Now that I consume all such content via DVR or Podcast, I always skip over them. I suspect most people do the same, or would like to but just not quite enough to go to the effort of fiddling with the controls on their device. Why does anyone think this empty content is a good use of time?

I even use a compression setting on Podcast Addict to compress the time between NPR stories. I really don't care who the reporter is, where they are reporting from, and I have always hated the precious interlude music.

The most extreme version of this is all the inane pre-game hype before sporting events. From a purely commercial perspective, this form of empty content does make better sense than the useless intro filler. But I don't really understand why viewers would tolerate it, most particularly in the DVR age. If you are a superfan who wants lots of backstory, etc, , fine, but superfans aren't going to learn anything useful from the hype-rich, content-deficient pregame garbage. The internet is what they need.

So although I called out NPR in my extreme example, they actually score pretty high in this regard. The NPR ethos in general is to find important and fascinating stories, ply their master storyteller skills, and let the story tell and sell itself. No hype required.


1 comment: