I love bagels, I eat one for breakfast 5 days a week (used to eat 2!). We don't have a lot of choices, Bruegger's is the best around. I mostly get Everything.
So I have been patronizing the local Bruegger's heavily for about 15 years. I buy a dozen, and freeze them for daily consumption, so I am in the store every couple of weeks. There are some significant consistency problems. Here is a sample bagel from this week:
Seed coverage very inconsistent. Sometimes it is heavy (ideal), sometimes very light (unacceptable), sometimes moderate (acceptable). In this case, the sample is the high side of moderate (less seedy underneath).
Done-ness is similarly inconsistent. I personally like my bagels on the browned side--this one is about perfect. They are often far lighter.
Handling. Bruegger's uses paper bags rather than cardboard boxes. They cram delicious, hot, fresh bagels into a small-ish bag, and they get mushed--the photo is a good example. There are easy solutions. One would be boxes, like Einstein's and Panera. The other would be much bigger bags.
Online ordering (bonus complaint). The mobile app does not allow you to create a custom dozen (and the website doesn't seem to support online ordering at all. To the credit of my local store, they are very good about actually answering the phone when I primo "3" in the IVR.
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