Coleman "wrap and roll" air mattress. This is the third air mattress we have purchased, but the first with this nifty little feature. It is as simple, and low-cost, as could be, but makes the job of storing the air mattress so much tidier. Great example of highly economical value-added packaging. (I think Coleman in general has a lot of VAP.)
MS Mouse 7000 snap-in bluetooth adapter. The bluetooth adapter, an easily mis-placed item, neatly stores in a cavity on the underside of the mouse.
LG Decoy Phone with Built-In Wireless Headset. I don't own this one, but as soon as I read about it I recognized a clear example of VAP driving product differentiation. In fact, I had a very similar idea, years ago, for a built in wired headset, with retractable cord.
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