Saturday, February 28, 2009

Nike's Web Site is AWFUL!

Okay, I just went to Nike's website for the first, and probably last, time. In about 3 minutes, I was severely hampered by 4 major problems:

  1. The front door requires you to select a language. However, something bizarre is going on in the interface, because try as I might, I could not get it to "take" my selection of English.
  2. But I did succeed in selecting Czech. And once I selected Czech, that selection was cached in my browser, and I could not get back to the select language front door--it always took me right into the Czech-localized version of the Nike.com site.
  3. I attempted to overcome that problem by using a different browser, and using a search to enter the U.S.-localized site via a deep link.
  4. My first try at this brought me in the wrong door, and when I tried back up, I found that Nike had committed the unpardonable sin of re-directing the back button. Easily overcome, but highly irritating.
  5. Finally, when I got to the right door, I was greeted by the "Download flash to use this site" message. Eventually, I found my way to the non-flash option (not easy to find, buried, in favor of requiring people to go install flash).
  6. At this point, I was quite exhausted, and when my first search failed, I didn't have the energy to keep searching. Good-bye, Nike.

4 comments:

  1. Anonymous09:36

    I just tried Nike.com. same problem (1) would'nt let me select english. Did google search to try and find pages in english as you did. that's where i saw this blog in search results and was curious. You just saved me a lot of time - cause I'm just going move forward to another site. Thanks for the heads-up.

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  2. budian03:23

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  4. Anonymous00:22

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