This article seems to be saying that, in the downloadable apps vs web apps battle, the marketing support provided by the App Store is indispensable, and inherently favors downloadable apps. I get the marketing support part, but can't you promote web apps through the app store, too? You could purchase and acquire your user id through the app store, but access the application via a web interface.
Actually, now that I think about it--I wonder if an "app store" might not be the solution to getting users to pay for ordinary web sites.
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