Thursday, October 15, 2009

Facebook vs LinkedIn

I thought Facebook would eat LinkedIn's lunch. Then I changed my mind--they seem to be serving two very different purposes, even in cases where their audiences do overlap. LinkedIn is strictly business, while Facebook of course is more social. So a lot of professionals, such as myself, have no interest at all in having our colleagues and professional acquaintances as Facebook friends. I think this is really helping keep LinkedIn going.

But it also seems like a barrier that Facebook could easily overcome. They just need to implement a strong typing of a Friend, where the choices are business vs personal. Posts would only be visible to Business Friends via an explicit opt-in approach.

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