YouTube, the video site owned by Google, is about 10 times more popular than its nearest competitor. But Hunter Walk still thinks of it as an underdog.
For Mr. Walk, director of product management at YouTube, the competition is not other Web sites: it’s TV.
“Our average user spends 15 minutes a day on the site,” he said. “They spend about five hours in front of the television. People say, ‘YouTube is so big,’ but I really see that we have a ways to go.”
1. Content is not compelling. Most of the viral videos are amusing but trivial curiousities. It's like eating donuts or potato chips--briefly enjoyable, but in the end, largely a waste. In other words, different from, but intellectually and spiritually comparable to, broadcast TV. And I happily gave up broadcast TV about the time I started driving.
2. Production values. I love HDTV. Love it. I pretty much won't watch anything in low-def, there is just no reason to. So why would I want to watch ultra-low-def YouTube?
3. Living-room factor. I spend SO much time in front of a computer, I really don't want to increase that amount. So when I read, I would prefer not to read on-screen (I often print articles for off-line reading). Same with watching stuff--I really much prefer to watch on my nice, big-screen, high-def TV in my comfy family room.
I am a big You Tube fan but it took a while to create an 'experience or setup' that makes it worth it.
ReplyDeleteI wathc a lot of debates, science videos, lectures etc... on You Tube. The great thing is you can 'subscribe' to channels and get a feed from them on your home page each time they produce/release a new video. You can find a channel for almost every topic.
A couple of good ones that I like are:
Thunderf00t
Best0fScience
ninofficial (nine inch nails music)
MichaelShermer
CNETTV