After years of being a Sprint customer, we recently switched to T-Mobile, and discovered the magic of SIM cards. And thank goodness we did--3 of my 5 family members lost or damaged their phones at some point, and had to make do with a cheapie "go-phone", which can be had for $20-30.
Their primary phones have since been replaced, in the upgrade-renewal cycle, but the go-phones are handy backups. Not just when you lose/damage your main phone, but when you travel in hazardous conditions. For instance, maybe I really don't to take my smartphone that would cost $400 to replace camping...why not just take the go-phone? Same thing for my son skiiing, which he does frequently.
What I don't understand is--why don't T-Mobile and AT&T market this angle more??
(Hint: while you are at it, push the designers. software and hardware, to make the best possible use of them.)
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