Wednesday, April 20, 2011

Smartphone Marketing Idea: Attack TI Calculator Franchise

TI has a lock on the school calculator market. It's ridiculous--a big, bulky, low-res-display TI graphing calculator costs $100. The price has been stuck at the same level for years. Why? Because they are an entrenched, de facto standard. Sure, you can buy a functionally equivalent Casio for half the price, but TI is what the teachers will "support".

Because I hate all things that are over-priced, I abhor this situation. I think it might be a good angle for a smartphone vendor to attack. Provide subsidies and seed units to get your hardware and calculator softare out into the education market. Make it really good, so the teachers and students like it. Provide good support. Undermine TI before they know what hit them, and before your competitors catch on. Establish your brand as the education brand. 

1 comment:

  1. Scott15:24

    TI must have a direct link to the teacher's union. It is unreal...