I've written a couple of posts observing the value of a catchy name in branding. Here are a couple more examples:
Ruby on Rails
This one is particularly good. It marries nice, moderate alliteration with an extremely compelling, easily-understood image: anything "on rails" is rock-solid, and won't go astray. As in "we've got the latest project on rails...if anything, we are going to be done several weeks early."
Camel-Bak
Whereas most catchy-name examples involve a significant element of style over substance, this one is pure...the name perfectly captures both the form and the function of the product.
Ruby on Rails
This one is particularly good. It marries nice, moderate alliteration with an extremely compelling, easily-understood image: anything "on rails" is rock-solid, and won't go astray. As in "we've got the latest project on rails...if anything, we are going to be done several weeks early."
Camel-Bak
Whereas most catchy-name examples involve a significant element of style over substance, this one is pure...the name perfectly captures both the form and the function of the product.
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