Monday, November 14, 2011

Catchy Name

I've written a couple of posts observing the value of a catchy name in branding. Here are a couple more examples:

Ruby on Rails
This one is particularly good. It marries nice, moderate alliteration with an extremely compelling, easily-understood image: anything "on rails" is rock-solid, and won't go astray. As in "we've got the latest project on rails...if anything, we are going to be done several weeks early."

Camel-Bak
Whereas most catchy-name examples involve a significant element of style over substance, this one is pure...the name perfectly captures both the form and the function of the product.

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