Tuesday, January 26, 2010

Freakonomics

I've previously written about the fact that a catchy name is often half the battle in branding. The Freakonomics authors have been pretty successful extending their brand, with a regular feature in the New York Times. I read the book and enjoyed it, but really, there is nothing particularly freaky about the cases they cover.

1 comment:

  1. The fate of the NYTimes pay strategy?

    http://www.observer.com/2010/media/after-three-months-only-35-subscriptions-newsdays-web-site

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