Monday, April 23, 2012

Jargonwatch: (Information) Technology "Lift"

Definition: to enable a business capability through information technology.

Example: Rolling out the new online rebate status tracking system will require about $2 million of technology lift.

Assessment: not inherently objectionable, I think it is a riff on the aerospace term. Like most business jargon, though, it is starting to wear thin. 

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