Sunday, August 19, 2012

NYT: Secret E-Scores Chart Consumers' Buying Power

These digital scores, known broadly as consumer valuation or buying-power scores, measure our potential value as customers. What's your e-score? You'll probably never know. That's because they are largely invisible to the public. But they are highly valuable to companies that want - or in some cases, don't want - to have you as their customer.
Very interesting stuff. I have long been intrigued by the thought that companies should be better at knowing who the profitable customers are, and aren't. Banks in particular I think have been going in this direction for over a decade.

Lately, Tires Plus has quit trying to upsell me on unnecessary maintenance...I wonder if their system has figured out is a waste of time?

Likewise, the last time I bought a cheap laptop at Best Buy, they didn't try to upsell me on anything--no extended warranty, no performance optimiazation, nothing.

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