I'm always interested in placebo effect and in particular, the ethics of leveraging it. Here is an interesting case of a doc explicitly speaking to his approach of not warning a patient off a benign placebo:
On the other hand, Felson says he doesn't disabuse patients of the notion that the supplements are helping if patients truly believe they are, even though a month's supply can cost $30 to $50. "Far be it from me to take away either the placebo effect or an idiosyncratic reaction that might be of benefit," he says.
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