Thursday, May 22, 2014

DollarShaveClub.com: I Love the Cheapskate Ethos

I love the ethos of no-nonsense consumer frugality and value-seeking in this video and product. I love, love, love the fact that it takes a mean swipe at the fact that any heavily-advertised product must be more expensive than it really needs to be. That is a core belief of mine--any product that is heavily-promoted is certainly too expensive. (Often, not really that good, either--looking at you, Keurig--but definitely too expensive).

Consumers need to train themselves to have that immediate, allergic reaction to all advertising (Thought bubble: "This product is being advertised a lot...look for a more generic knockoff...").


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