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Tuesday, September 05, 2023

Apple Should Sell A Viewclix Killer

Viewclix is a popular photo-frame device whose canonical use case is to allow family members to share photos with an older relative who is not up on technology. It also has secondary uses of push teleconferencing (you can initiate the teleconference remotely, without a tech-challenged elder having to do anything), and posting reminders to your loved one ("remember, we will pick you up today at 11:00 for lunch"). 

It does work okay, but the usability, for photos in particular, is very clunky. So clunky I found myself putting off updating the photo rotation, which was the main reason for getting the device. I have since confirmed a much better solution for updating the photo frame functionality: simply deploy a spare TV or monitor, equipped with Chromecast, as a remote Google photos sharing device. Just a few, simple steps:

  1. Set up a shared album(s).
  2. Invite other family members to be contributors or administrators (depending if you want to let other delete, as well as add, photos) to the shared album.
  3. Set Ambient Mode on the Chromecast to show the shared album(s).

Voila!

In addition to the >> UX, you also get a WAY bigger, TV-size screen. However, the roll-your-own with Chromecast does not address the other use cases. Which is why I think this is a great product opportunity for Apple (or Google, or Microsoft, but especially for Apple).

This is probably not an Airpods or Watch-sized market, but it is surely in the millions, in the US alone. Plus it would have strategic value, in strengthening the overall Apple ecosystem value proposition.

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