Saturday, November 20, 2010

Facebook Beacon Functionality

A couple of years ago, Facebook got hammered for their "Beacon" program, where your purchases on certain partner websites were automatically (as in opt out) posted to your Facebook page. Really dumb.

Ironically, I think this could be useful, and very easily implemented. In fact, all that is needed is to make "Share with Facebook" an option for smartphone shopping apps, such as Google Shopper. You use the smartphone app to scan the Barcode, and it looks up the product. This is just what Google Shopper already does. All that is needed is one more button in tue UI, labeled "Share with Facebook".

The funny thing is, 1-2 click sharing is a common feature of so many smartphone apps. A bit mystifying why it is missing here (or at least in Shopper--I haven't surveyed all the other apps).

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