Monday, January 17, 2011

Article: For Magazines, a Bitter Pill in iPad

Not surprising to me. They've got to bring the cost-per-issue way down. Ideally, a single-issue purchase should cost the same as the per-issue cost with a subscription. That's probably going too far for the publishers, so how about this: let people buy mini-subscriptions. Instead of the full-year price, 4-6 issues at that same discounted price. And without auto-renewal, so that there is no "poison pill" to trying the publication out.

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