Marketing of Vodka: A Case Study

I think that kids, of various ages and up through high school, need some enrichment classes related to personal finance and consumer behavior, to arm themselves against the shysters and charlatans they will encounter, on a daily basis, throughout their lives. By shysters and charlatans, I pretty much mean every company under the sun. There may be exceptions, but they are precious few.

This article about the marketing of premium vodka would make a heck of a case study.