Thursday, April 10, 2008

Shrinking Half-Gallon Cartons

About 5 years ago, Edy's/Dreyer's sneakily started selling 1.75 quart containers of ice cream, for the old half-gallon (2.0 quart) price. Others followed suit. Well tonight, I just noticed that Breyers cartons are down to 1.5 quarts! Probably in part a response to pressure on raw materials, so trying to maintain the same price but provide less product at that familiar price. The container's design seemed intend to diguise the change--flared out from the base. Borderline unethical.


  1. It's the best way for companies to raise prices without raising prices, wink, wink. I beleive Andy Roney did a spot on this a long time ago, it started with coffee cans slowly reducing the amount of coffee int he can but keeping the size of the can the same.

  2. You are right, I saw the old Andy Rooney spot. Keeping the size of the can the same clearly crosses an ethical boundary, IMO.