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Wednesday, May 22, 2019

Commercial Push Notifications Are the New Marketing Email

I installed the new Sam's Club Scan & Go app on my phone. It is invaluable--you check yourself out. So what does Sam's treat me to? This inane push notification. Like I don't know I can buy potential Memorial Day party supplies at Sam's. They would be so much better off holding their fire for something that might actually be useful. Even if that means they never push anything at me. Or maybe something 1-2 times per year, telling me how much I have saved via their lower prices. Or an occasional, general-purpose coupon.



Because there is a beautifully simple, zero-tolerance response to these kind of dumb-assery:


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