...Apple TV’s second remote control is the Apple-made mobile device that Apple TV customers probably already own...Seriously — what are the chances of someone buying Apple TV who doesn’t have an iPod, iPad or iPhone?...

I have been hoping for this for a while. Now we just have to move from it being an Apple-exclusive thing, to becoming standard in consumer electronics. I really think smartphone as remote, if taken to "the next level", by also providing superior guide-search and DVR programming capabilities (it wouldn't be hard to improve on them)