Sunday, September 05, 2010

Prediction: Sony Will NOT Become a Major Player in Android Handsets

The battle for Android market share should get pretty interesting over the next year or so. SONY Ericsson CEO, Bert Nordberg stated today that the company plans on becoming the world’s biggest supplier of Android powered smartphones. SONY Ericsson’s current Android market share sits at 17% while the leader of the Android segment has 23%. Bert Nordberg did not give a time frame or specify exactly how SE is planning on leapfrogging the competition. 

I'll believe this when I see it. I actually thought this would be a great path for Sony to take, 15 months ago, when Android handsets were (in the U.S.) limited to the G1 and nothing else. But they didn't act on that, and Motorola did.

I have no confidence in Sony. I have thought, for decades, that their products were over-priced. They simply do not seem to have the DNA to compete on price (Sony is raising their e-Reader price while Amazon is making a splash by lowering theirs), and they long since lost the mantle of innovator. They are stuck in no-man's-land of slightly more "luxe" products, with no real innovation, for much higher prices, with poxy proprietary twists (such as the memory stick) occasionally thrown in.

I bet Sony will be acquired within 5 years. Maybe a smart innovator will buy them up just for their name, the way Cingular did with AT&T.

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