The Importance of Profit Margins

Apple sold 17 million mobile handsets [3% of the market] in the first half of 2010, compared with 400 million handsets sold by Nokia (NOK), Samsung and LG. Yet it pulled in 39% of the industry's profit during that period, more than the 32% earned by the world's three largest handset makers combined.[!]

That is a phenomenal achievement. I wrote recently about the importance of profit margins; this is a great example.